Featured Reports

Explore ThemSpend’s flagship research on high-value, values-driven consumers across the globe. Our reports combine data, cultural intelligence, and geopolitical context to reveal emerging opportunities, sector trends, and predictive forecasts. From spending patterns and digital adoption to forward-looking market projections, these insights equip brands and banks with the knowledge to make strategic, data-driven decisions in a rapidly evolving global landscape.

Global Consumer Spending Report 2025

Comprehensive analysis of worldwide consumer markets, ranking countries by spending power, sector trends, and high-value segments. Identifies emerging opportunities for multinational brands across retail, finance, and lifestyle.

Values Driven Consumer Index 2025

Tracks spending patterns, ethical alignment, and lifestyle behaviors of high-value, conscious consumers globally. Offers insights into sector adoption, digital engagement, and brand alignment opportunities.

Digital Adoption & Engagement Report 2025

Measures online behavior, e-commerce adoption, and fintech usage among digitally native and values-driven consumers. Highlights regional trends, channel preferences, and engagement strategies.

Future Consumer Outlook 2030

AI-driven projections of spending patterns, digital adoption, and behavior shifts for the next decade. Provides predictive insights for strategic planning, market entry, and product innovation.

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Case Studies

From insights to impact our case studies demonstrate how global brands have leveraged ThemSpend to identify untapped opportunities, tailor offerings, and capture meaningful growth in a fast-evolving consumer market.

Global Fashion & Retail Brands

Objective

Help Zara engage high-value Muslim consumers and capture growth through culturally aligned product offerings.

Research

Analyzed transaction data, e-commerce metrics, and qualitative cultural insights. Developed detailed consumer personas and regional trend analyses.

Strategy

Recommended new modest fashion product lines and tailored messaging to resonate with target segments across key markets.

Design & Creative Solutions

Produced visual concepts, lookbooks, and campaign creatives aligned with consumer values and preferences.

Implementation Guidance

Provided rollout strategy for product launches, digital campaigns, and influencer partnerships across key regions.

Impact

Enabled Zara to capture a high-growth consumer segment, increasing engagement, brand affinity, and market presence.

Financial Institutions & Fintechs

Objective

Help PayPal engage high-value, digitally savvy Muslim consumers and boost adoption of its payment solutions globally.

Research

Analyzed transaction data, digital platform metrics, and qualitative interviews to uncover preferences, spending habits, and trust factors. Developed detailed consumer personas.

Strategy

Recommended tailored product offerings, culturally aligned messaging, and regional engagement strategies to drive adoption and retention.

Design & Creative Solutions

Created campaign concepts, digital content, and in-app messaging aligned with target consumers’ values and lifestyle.

Implementation Guidance

Provided rollout plans including digital campaigns, influencer partnerships, and fintech ecosystem collaborations to maximize adoption and engagement.

Impact

Strengthened PayPal’s presence among a high-value, previously under-served segment, increasing adoption, engagement, and loyalty in key markets.